Can someone help me with gifting ideas?

hey everyone. I have a guy here whos a good friend. I have not yet been able to know his likes or dislikes yet. He is approaching his b'day and i would like to gift him something nice. What is the best thing to gift a guy?
P.S. He is working in the ad and media industry.
Update: Well i am not willing to spend that much . Just a few bucks thats it!
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