How to infuse your image into your company?

Hi, I own a small tea shop in the downtown part of my city and I wish to now expand into surrounding cities. Here's the issue, my customers recognize me, my face, my goofy attitude and my overall outgoing personality and unique clothing style. Furthermore, my name is within the companies name as well. The issue... show more Hi, I own a small tea shop in the downtown part of my city and I wish to now expand into surrounding cities. Here's the issue, my customers recognize me, my face, my goofy attitude and my overall outgoing personality and unique clothing style. Furthermore, my name is within the companies name as well. The issue now Is, how do I incorporate this image I've built for my brand which is essentially me into my company itself. I'm afraid if I expand people won't come because I believe that people mainly come to my shop primarily because of myself. So my question is what exactly do I do from a business and marketing perspective? Imagine this analogy to completely understand my issue... take a Justin bieber concert for example, if Justin was to make someone else sing identically like him and not come to his concerts, how many people will actually come for the music as opposed to Justin and his personality himself
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