How do you get sponsorship for an event, and how does it usually work?

I am currently running a comedy club, and it s running ok, but there is very little funds in which to expand and invest. Someone suggested I could get sponsorship, from either a brewary, or local shops, hostels etc, but I m fairly inexpereicned and have no idea how to do that? How does sponsorship work? Do they... show more I am currently running a comedy club, and it s running ok, but there is very little funds in which to expand and invest.

Someone suggested I could get sponsorship, from either a brewary, or local shops, hostels etc, but I m fairly inexpereicned and have no idea how to do that?

How does sponsorship work?
Do they give money upfront or in installmentS? Can they ask for money back? How do i approach people, without it seeming like I m just looking for free money.

We have a website, flyers posters and an audience, so I know we could help sponsors reach an audience, but I m at a loss to figure out how to go ahead and get/negotiate sponsorship
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